Thursday, July 22, 2010

Targeting local audiences for business online

Targeting local audiences for business online
Targeting local users is a far more difficult task than targeting the global audiences. To sell product through a localized community, you need to specifically target that area. This is where local SEO services can help.

For instance, if you are targeting your business in Chicago, you will need to focus on this area only.

With local SEO services, you need to do the same method like you would do with global SEO services - from keyword research and ensuring the site is crawlable to building other related links. The difference here is that, the targets become widely different.

Some of the few important methods you should take to target local audiences are:

  • First of all you need to select good keywords or that would be relevant to the specific area and to your business. Keyword is the most vital part in a search engine optimization campaign. You should include the name of the area you are targeting.
  • You can also use social media to increase local traffic. Twitter and Facebook are some of the social media sites which are helpful to increase targeted traffic.
  • Pay per click is very effective for targeting localized traffic as long as the keywords and adverts is aimed at the local target. This is a fast way to get quick traffic. Make sure the advert stands out with a good title and content.
If you are targeting Chicago, a Chicago SEO company will be able to help you target the local users. There are some good Chicago search engine marketing companies who offer local SEO services, so check online today!