Monday, August 2, 2010

PPC Ad Management – Do's and Dont's

PPC Ad Management – Do's and Dont's
Once you have gathered all the keywords you need and have incorporated them in your ad copies and activated your ad campaigns, you can't just sit there and wait. Not one single ad campaign is fool proof, you have to work at it with continuous effort and not let your guard down.

Firstly, DO know your limits. It's very easy to get over excited during a bidding war. Hence, you must create a budget for your campaigns and most importantly, you need to stick to it.

Secondly, Don't bid too high or too low. For instance, bidding too high to get the top spot will more likely generate a bidding war between you and your competitors. But, if you bid too low, your ads wont get much visibility.

Thirdly, Do have different ad groups for different keywords and key phrases.

It is also important to note that when using a landing page for your ads, don't just bring traffic to your homepage. The key here is to attract potential customers, not random visitors.

You must also definitely keep track of any ineffective keywords and campaigns. This simply means that the longer time you spend keeping useless keywords, the higher your expenses get.

Lastly, you don't have to run your campaign for 24 hours a day, seven days a week. In order to avoid spending too much on your campaigns, you must schedule your ad group wisely.

With regards to PPC management, the SEO Company of Chicago, uses strategic advertising procedures in order to get a faster flow of greater traffic and potential customers.

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