Monday, November 1, 2010

Search Engine Optimization - What's That

Search Engine Optimization - What's That
Search Engine Optimization? How do I do it and what is it all about? For every small business owner and nonprofit leader, SEO may seem like a foreign language and a too-techie strategy.

Search engine optimization is all about being the answer to someone's need or requirement. Every day more than 1 billion questions are asked on Google and other search engines. From “what can I do about” to “where is the nearest”. These questions are usually posed by people or seekers who are actively looking out for a new place to do business or to just re-connect with someone or something they liked.

So, if your nonprofit or business venture is the answer to someone's question, then its most likely going to be placed at the at the top of the search engine rankings. This in turn is a sure-shot way to grow both, your sales and audience.

Hence, we can conclude that although it proves to be a result-oriented strategy, it can only function efficiently when the right set of words have been selected.

In today's web era, many companies seem to be offering SEO consulting services. But how does an entrepreneur or a nonprofit leader know which offer is best? The answer is Research! Research! Research!

Learn what 'You' need in order to develop a highly visible, search-engine friendly online presence.

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